These are a few samples from a series of videos I created for the Our Daily Bread Ministries social media accounts. The purpose for these is to help the audience slow down in the midst of a noisy channel and take a mindfulness approach and focus on a thought or Bible passage.
I led the work to establish a visual style across social media channels for static graphics and one of the goals for these videos was to reinforce that direction through motion graphics. This was accomplished through use of strong and smooth scenic video incorporating clean and focused typography.
Videos are shown here in HD format, but each video was produced for a multi-channel/device display to maximize each unique experience. For instance, Facebook versions were designed and output for square format and Instagram versions were designed, clipped, and output for the vertical Instagram story format.