Global aspect

Audience demo

Facebook Fans

• December 2015: 2,012,665

• December 2016: 2,669,139

• December 2017: 2,703,467

• December 2018: 2,700,762

• December 2019: 2,821,102

Instagram Followers

• December 2015: 64,219

• December 2016: 274,191

• December 2017: 341,389

• December 2018: 396,048

• December 2019: 598,445

Design Transitions

• August 2018 Facebook went from 2,686,140 to 3,199,833

• August 2018 Instagram went from 381,823 to 387,231