"For God So Loved" Booklet and Christmas Card
I designed the For God So Loved booklet cover as a special holiday edition of Our Daily Bread, distributed to anyone who requested a copy—typically over one million are printed each year. The illustration was also adapted for the organization’s annual Christmas card, which is mailed to donors and sold in boxed sets to customers.
This design marked a distinct shift in tradition. It was the first time the Christmas card didn’t include a CD, which placed more pressure on the visual design to deliver a strong sense of value and emotional impact. To meet that challenge, I created the artwork entirely from scratch as a digital illustration in Photoshop, then developed a 4-panel layout that allowed the internal sentiment to build upon the front cover’s message. Each panel extended the narrative through complementary illustration and typography. The final printed piece used a textured watercolor-style stock to elevate the tactile experience and align with the hand-painted look of the artwork.
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Though originally produced for the 2015 holiday season, the card has been continuously reprinted due to overwhelming demand. It consistently outperforms newer holiday cards, outselling them by as much as 200%.
The success of this campaign led to the creation of additional supporting products, including companion music, posters, podcast artwork, stationery, and a full digital resource kit for churches to use in Christmas services.