Branding

This is a selection of branding projects I’ve designed across a variety of sectors—from small businesses to nonprofit organizations to seasonal campaigns. Each project began with in-depth conversations to understand the needs, goals, audience, and any available context about the product, organization, or initiative.

From there, I conducted research, explored visual directions, and developed multiple concepts to ensure the final design was not only visually strong but strategically aligned.

Misfitz Audio: Business

Logo concept and design for a vintage-inspired audio equipment design and repair business. The brand needed to communicate both a sense of craftsmanship and a “misfit” ethos—conveying the idea of creatively combining audio components from different eras and styles.

First Christian Reformed Church

Logo design for First Christian Reformed Church in DeMotte, Indiana. The visual direction focused on growth and vitality to reflect their guiding motto: “Deep Roots, Fresh Faith.” The final design incorporated organic forms and subtle symbolism to support that message.

Joy to the World: Campaign

Concept and visual identity for Our Daily Bread Ministries’ Joy to the World gift drive. The campaign encouraged customers to purchase products from the ministry’s publishing site, with a portion of proceeds going to provide toys and books for children in need. The branding was used across web, email, product packaging, and in-store displays to drive engagement and generosity.

Project Connect: Internal Campaign

Project Connect was an internal campaign for Our Daily Bread Ministries, focused on improving integration across teams, systems, and audience engagement. Though driven by IT, the initiative aimed to foster a stronger sense of connection throughout the organization. I developed the campaign’s visual identity to reflect unity, clarity, and forward movement—helping staff easily engage with a project rooted in infrastructure but designed for impact at every level.